Services

Local SEO

Increase the number of people who discover your business.

A fantastic business won't succeed if no one sees it.

Search engines have a set of rules you must follow in order to show up in search results. The unfortunate thing is, those rules are not always accessible or understandable to the average small business owner. Worse, details of those rules change often—yearly, sometimes more—and no one is beholden to update the average small business owner.

More and more, online presence is becoming a necessity for a small business to be discovered. Let Impact Mechanics help you refine your web presence to show up in search engines, map applications, and more. The most important step you can take is the first.

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LOCAL SEO

The Basics

Ranking in search can positively impact nearly every aspect of your online digital presence. As a small business, ranking in search (also known as search engine optimization) is affected by a variety of factors. The main three are:

Building Backlinks

Get other websites to link to your website.

Gathering Reviews

Encourage customers to leave reviews on platforms like Google and Yelp.

Increasing Online Presence

Publish great content or get active on social media.

Search engine performance can also be affected by the speed of your website, the kind of content on your website, and other factors, such as website schema.

Local Search Engine Optimization FAQ:

Search engine optimization (SEO) is a marketing strategy to help a website get as high as possible on a search engine results page.

SEO describes a broad strategy. Within it, there are many tactics.

Search engine optimization is important for the same reason the internet is important—it has become an integrated an unavoidable part of everyone's lives.

It's estimated that most people use a search engine 3 to 4 times every day!

Because search engines now occupy a major part of our lives, it makes sense to teach people about your business there, too.

To understand search engine optimization, you must first understand a little bit about search engines.

When someone writes a question into a search engine like Google, the search engine uses a complicated formula to determine what results show up at the top.

This formula is complicated and kept secret, but includes information like how many other websites link to yours, whether you have verified social media accounts, how much traffic your website gets, how long people stay on your website, the speed of your website, the design of your website, and potentially more.

The truth is, even SEO experts don't know the exact formula. We DO know the most important pieces, however, that are needed. This often involves manipulating your website, content, social media, etc. to better follow a search engines 'rules' and play nicely with their formula. 

That's how we improve the chances of your business showing up at the top of a search engine result.

(Remember, it's important to have your business show up at the top because the vast majority of users click on one of the top three results!)

 

To make both an impact and a profit, you need thing things to happen first:

  1. Customer discovers your business
  2. You convince the customer to purchase your product.
  3. Customer purchases your product.

Search engine optimization is focused on number 1 (one). It helps put information about your products and services in front of people who are interested in them—specifically, people who searched the internet for something related to your product or service!

Yes, SEO is legal.

You may be asking this question because you've heard of "black-hat SEO" or "white-hat SEO." These are terms to describe optimization that's done through legitimate means and in good faith (white-hat SEO), as opposed to fake, underhanded ways that usually advertise quick results for a high cost (black-hat SEO).

Search engines usually penalize businesses that use black-hat SEO tactics.

At Impact Mechanics, we only operate in white-hat SEO.

Local SEO differs from general SEO in two main ways: the audience, and the methods.

The goal of any search engine optimization is to get information about your products and services in front of your ideal audience. In the case of local SEO, your audience is people in the local community, or tourists traveling there. General SEO may not target such a specific geolocation.

As a result, local SEO methods may be slightly different. While most SEO strategies are applicable no matter the location or audience type, we may favor one strategy for local work versus a more general approach.

LOCAL SEO

Our Services

Upon selecting a plan, you will be redirected to Calendly to schedule a free 30-minute discovery call.

Digital Marketing Audit Report

$ 749 99
  • Comprehensive Report
  • 2-Week Turnaround
  • Min 10-pg Analysis
  • Includes Suggested Changes

Local SEO Audit Report

$ 398 99
  • 2-Week Turnaround
  • Min 5-pg Analysis
  • Includes Suggested Changes
RELEVANT

10 hr/wk Retainer

$ 649 99
(min 3 wk commitment)
  • Targeted Marketing Help
  • Time-tracking Reporting
  • Weekly Reporting

Hourly Work

$ 99 99
per hour
  • Contact for Details

Our approach

Impact. Sincerity. Effort. Integrity.

These four values lead everything we do at Impact Mechanics, from our internal decision-making to our project execution.

Impact

We are mindful of the well-being of individuals and communities. We leave places better than we found them.

Sincerity

We use radically candid, sincere communication. This means being compassionate and direct.

Effort

We honor commitments with dedication and full effort. We use insight and creativity to look beyond easy answers.

Integrity

We find a way around problems without sacrificing our values. We work with clients who share our values.

Our Work

Consider our work for purpose-driven small- and medium-sized enterprises.

Guidant Financial

A small business financing company

  • 41% increase in organic traffic
  • 41% increase in referring links and 28% increase in referring domains.
  • Pioneered video content development process
  • Implemented new marketing operations process that reduced project turnaround time
... in less than six months.

GLOBIS Insights

A university-backed business publication seeking influence overseas.

  • 200% increase in page duration
  • 8% decrease in bounce rate
  • 19.7% traffic increase from target demographic
  • Spearheaded successful website redesign and taxonomy refresh
... all in less than one year.

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The most important step you can take is the next.

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