Services

Content Marketing

Strut your stuff for potential customers to see.
Build trust and authority.

People buy from who they know, like, and trust.

So let’s give your customers a reason to trust you!

It’s not enough to blog about how your business is doing. These days, content marketing means one of two things:

  • Writing comprehensive, actionable guides that solve a potential customer’s real world problem
  • Writing compelling thought leadership pieces that will increase demand for your niche services

So which approach is right for you and your business? And who the heck is going to write all this content? How do I know what needs to be included in the content?

The answers to these questions are all dependent on your business, your audience, and your budget. Let Impact Mechanics help you demonstrate your quality and expertise to your customers with compelling, well-written content.

youtuber, blogger, screenwriter-2838945.jpg
More customers, less work.
Start improving your digital marketing with our 5-week Marketing Audit email course.

By entering your email address you agree to receive emails from Impact Mechanics. We’ll respect your privacy and you can unsubscribe anytime.

CONTENT MARKETING

The Basics

Content marketing can take many shapes, but it all needs to start with a solid foundation of logical web taxonomy, a speedy site, and an excellent understanding of your audience. From there, it’s all about the following three things:

Writing & Editing

Solution-focused content and copy perfectly tailored to the problems of your audience.

Building Backlinks

Get other websites to link to your website.

Cleanup & Rebuild

Refresh your content, website taxonomy, structure, mediums, and more to make sure it's actually generating a positive ROI.

The effectiveness of a content marketing strategy can also be affected by how competitive your subject matter is, how active you are on social media, and how much content you already have published.

Content Marketing FAQ:

Content marketing is any kind of marketing strategy that involves the creating, publishing, and distribution of content for a specific audience. The content can be audio, video, or text.

Content marketing is important for the same reason the internet is important—searching for answers on the internet has become a daily habit of nearly everyone.

It's estimated that most people use a search engine 3 to 4 times every day! And when people search for something related to your business, we want them to find your content.

Because search engines now occupy a major part of our lives, it makes sense to teach people about your business there, too.

When someone writes a question into a search engine like Google, the search engine uses a complicated formula to determine what results show up at the top.

One of the factors that determines whether or not your business will show up in the search results is how well your business fits the search query. Well-written, comprehensive content increases the likelihood of being shown.

To make both an impact and a profit, your customer needs to not only discover your business, but be convinced to buy into your product or service. That means showing your customer that you can be trusted,  that you're the expert, and that you can be a trusted authority on the matter.

Excellent content creates demonstrates your trustworthiness.

Once you've gained their trust, making a sale is significantly easier.

Content marketing is not about going viral. That's a strategy of the past.

Instead, content marketing is about building a large, current body of expert-level content. It's not enough to just publish a ton of content—even if it's high quality, and trust me, it needs to be. You have to regularly maintain and update all of that content as well.

So how much content do you need? Well, how much can you regularly update every 6 months? And how regularly are you comfortable either writing or commissioning new content?

Any SEO or content marketing strategy usually takes between 3 to 6 months to show results.

Frankly, I've had such success getting new clients through word-of-mouth  that I haven't had time to make new content!

CONTENT MARKETING

Our Services

Upon selecting a plan, you will be redirected to Calendly to schedule a free 30-minute discovery call.

Digital Marketing Audit Report

$ 749 99
  • Comprehensive Report
  • 2-Week Turnaround
  • Min 10-pg Analysis
  • Includes Suggested Changes

Content Marketing Audit Report

$ 398 99
  • 2-Week Turnaround
  • Min 5-pg Analysis
  • Includes Suggested Changes
RELEVANT

Content Writing

50¢
per word
  • Includes research citations
  • Supported by SEO-optimizing software
  • Pricing for Longer Work Negotiable
RELEVANT

Hourly Work

$ 99 99
per hour
  • Contact for Details

Our approach

Impact. Sincerity. Effort. Integrity.

These four values lead everything we do at Impact Mechanics, from our internal decision-making to our project execution.

Impact

We are mindful of the well-being of individuals and communities. We leave places better than we found them.

Sincerity

We use radically candid, sincere communication. This means being compassionate and direct.

Effort

We honor commitments with dedication and full effort. We use insight and creativity to look beyond easy answers.

Integrity

We find a way around problems without sacrificing our values. We work with clients who share our values.

Our Work

Consider selected examples of our work for purpose-driven small- and medium-sized enterprises.

Guidant Financial

A small business financing company

  • 41% increase in organic traffic
  • 41% increase in referring links and 28% increase in referring domains.
  • Pioneered video content development process
  • Implemented new marketing operations process that reduced project turnaround time
... in less than six months.

GLOBIS Insights

A university-backed business publication seeking influence overseas.

  • 200% increase in page duration
  • 8% decrease in bounce rate
  • 19.7% traffic increase from target demographic
  • Spearheaded successful website redesign and taxonomy refresh
... all in less than one year.

SCHEDULE

The most important step you can take is the next.

Schedule your free 30 minute consultation. Discover made-easy marketing today.