Impact Mechanics Marketing & Consulting

Impact Your
Community Customers Bottom Line Employees Happiness

Let’s get your business back on the road to community impact and profitability.

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More customers, less work.
Start improving your digital marketing with our 5-week Marketing Audit email course.

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Want to positively impact every part of your online performance? Then rank in search.

As a small business, ranking in search (also known as search engine optimization) is affected by a variety of factors. The main three are:

Building Backlinks

Get other websites to link to your website.

Gathering Reviews

Encourage customers to leave reviews on platforms like Google and Yelp.

Increasing Online Presence

Publish great content or get active on social media.

Search engine performance can also be affected by the speed of your website, the kind of content on your website, and other factors, such as website schema.

Did you know 30% of all Google searches are location-related? Maps applications have become the default for finding nearby restaurants, local services, and more.

Here are the three main steps to help your business will show up in mobile maps applications:

Gathering Reviews

Encourage customers to leave reviews on platforms like Google and Yelp.

Maintaining Business Profiles

Search engines like Google, Yahoo, and Bing all prioritize well-curated profiles on their platforms.

Optimizing Local Schema

Use schema—a kind of digital business card—to tell search engines how local you are!

Together, these three strategies make up what is often casually called “Google Maps Marketing.” In the digital era, these things are no longer optional—they’re necessary for business survival.

But you don’t have to do it alone.

We get it: running a small business is a numbers game. But did you know getting new customers is 5 times more expensive than getting repeat customers? That’s a pretty persuasive number.

Here are our top three strategies to keep your customers coming back:

Being Relevant on Social Media

Social media can be highly effective, but only if you add positive value to your customers' social experience. To do it right, you need to know your customers like the back of your hand.

Sending a Newsletter

Email may now be a classic, but the classics never go out of style. Email marketing is still a fantastic and effective way of cultivation buyer intent—if it's done right.

Nailing Your 3 Uniques

No matter the market, you need to be distinct. How? Having three unique selling points. What makes your business different from the one down the block?

Getting repeat customers is a matter of remaining top of mind. Whether it’s through a newsletter or social media, be where your customers are, and be unique.

So… where are your customers? And what’s the best way to keep them coming back?

Are you running your business, or is your business running you? Unless you’ve put serious thought into streamlining your business processes, it’s probably the latter.

Running a business is always hard, but it can be easier.

Hiring Your Weakness

Passion drives purpose-first businesses, not business acumen. That means it's often cheaper in the long run to outsource what you're bad at. It certainly leads to more success!

Automating Business Processes

If business admin is sucking up your time, it may be time to automate. Don't let unfamiliarity scare you—automating the boring parts of your business is easier than ever.

Nailing Your 3 Uniques

No matter the market, you need to be distinct. How? Having three unique selling points. What makes your business different from the one down the block?

We can help with time management, keeping your day-to-day passion alive,  troubleshooting employee management issues, and other aspects of the small business journey.

We also have experience coaching under-privileged or non-traditional small business owners, such as people with ADHD and autism.

Our Services
(AKA)

Why Small Business Marketing?

Grow Leads and Sales
88% of people who visit a business's website call or go to the location within 24 hours.* This means your website needs to be more than well-designed: it needs to be easy to find, too. *According to a Google Mobile Movement Study
Show Up in Search Engines
Your customers are out there, so let's help them find you. Together we can leverage technology to increase quality traffic to your website, and ultimately, your sales.
Build Relationships with Your Customers
People would rather buy from people they know, like, and trust. Market yourself to build trust with your client audience.
Demonstrate Your Expertise
People would rather buy from people they know, like, and trust. Market yourself to build trust with your client audience.
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Show Up in Search Engines

Your customers are out there, so let's help them find you. Together we can leverage technology to increase quality traffic to your website, and ultimately, your sales.

Demonstrate Your Expertise

People would rather buy from people they know, like, and trust. Market yourself to build trust with your client audience.

Grow Leads and Sales

88% of people who visit a business's website call or go to the location within 24 hours.* This means your website needs to be more than well-designed: it needs to be easy to find, too. *According to a Google Mobile Movement Study

Build Relationships with Your Customers

Marketing isn't just getting new customers—it's also about reinvesting in the customers you have. Save money by creating repeat customers instead of chasing after the new kid on the block.

Digital Marketing Services

Digital Marketing Campaign Creation
Search Engine Optimization
Website Maintenance
Metrics Reporting
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Save Time & Money

by improving your digital marketing with our 5-week Marketing Audit email course.

By entering your email address you agree to receive emails from Impact Mechanics. We’ll respect your privacy and you can unsubscribe anytime.

Frequently Asked Questions

In short, digital marketing is internet marketing.

A longer answer is that digital marketing is marketing that uses electronic communication. This includes websites, social media, mobile apps, email newsletters, search engine optimization, pay-per-click advertising, video marketing, etc. Each of these mediums offers unique benefits and challenges to small businesses. For example, SEO requires time and effort to maintain high rankings for relevant keywords. Social media marketing allows you to connect with your target audience through interactive engagement. Email marketing helps you stay top-of-mind with your current customers and potential leads. All of these mediums combine to form a cohesive digital marketing strategy.

Whether you are a local business in the Boise area or a small business that primarily operates online, digital marketing should be a core component of your business.

Digital marketing uses online tools to connect your business to the people most likely to buy, when they're most likely to buy. In contrast, traditional marketing tries to connect with anyone at any time, regardless of how interested they are in your product or how likely they are to buy.

Both types are relevant to a small business. In areas like Boise, which has popular local publications such as the Boise Weekly, traditional marketing can still be very powerful. However, digital marketing can be important for creating strong positive impressions of your business quickly.

Because there are many types of digital marketing, it's crucial that small businesses with limited budgets be strategic about how they invest their money.

The best type of digital marketing depends on your small business's short- and long-term goals, your budget, and most importantly, your clientele.

We recommend that you talk to a digital marketing agency to determine which digital marketing services are best for you.

One exciting advantage of digital marketing is the low cost of entry. Businesses can begin experiencing results even with a small budget.

One disadvantage of digital marketing is how easy it is to waste money. Without knowledge of digital marketing, it's easy to spend money and experience no results at all.

While it's possible for anyone to learn digital marketing, doing it well is a challenge. It requires an understanding of strategy, website build, and strong writing skills (at minimum).

Furthermore, digital marketing is more complex than helping a social media post go viral. There may be aspects of digital marketing that are cheaper and more effective for local small businesses that you are simply unaware of.

This is why we recommend inexperienced small business owners hire a digital marketing consultant.

In 2022 and beyond, the average consumer favors digital marketing over traditional marketing. Consider the following statistics: 

  • 28 percent of consumers would rather engage with a brand/organization on social media than visit a physical location (Hootsuite 2016).
  • Companies that use personalized digital marketing make 20% more revenue (Salesforce 2020)
  • 42.7% of internet users worldwide block ads at least once a month. (backlinkto, 2022).

In other words, customers dislike ads and flock to personalization—something only possible through digital marketing.

Small businesses that want to increase their performance in both the local Boise area and online should invest in digital marketing. 

Digital marketing spreads the word about your business to people who are already interested in buying your type of product. Because they already have an interest in your product, they are more likely to buy.

Digital marketing also reaches potential customers who may be nearby, but are unlikely to be foot traffic.

Now that delivery is commonplace, digital marketing can also popularize your business with customers who are far away.

The survival of a local business often relies heavily on location, location, location. Digital marketing can lessen the impact of a poor location—or scale the advantages of a great one.

Speak with a digital marketing expert today to discover how you can scale your Boise business.

The best digital marketing tool for small businesses is a talkative, honest customer. Through customer feedback, you can learn everything you need to know to better market your business. Combined with a strategic marketing outlook, this information is invaluable.

Without this knowledge, you are likely to be wasting money on any other marketing tool.

Assuming you already have this knowledge, a strong understanding of search engine optimization (SEO) is recommended. SEO's effects touch every other part of digital marketing performance.

Yes. Please schedule a consultation to discuss your current concerns and how we can assist you.

We do not currently do video production at this time. However, we would be happy to refer you.

We are happy to provide you with a social media management strategy tailored to the social media platforms that are best suited for your business. However, we do not currently offer active social media management at this time.

We would be happy to refer you to a local social media management specialist.

Why Impact Mechanics Marketing?

We're Boise-Born
and Tokyo-Trained.

Purpose-driven small businesses don’t always have the business expertise to make the impact they dream of. These passionate small business owners provide great service, but are often clueless about promoting themselves. 

That’s where we come in.

We are a digital marketing company that works primarily with small businesses in the Treasure Valley who obsessed with making a positive impact. We team up with businesses we believe in—not businesses we want to make a buck from.

Impact Mechanics Marketing & Consulting is spearheaded by Laura Abbott, who was raised in Boise before working abroad. She began as an editor before transitioning into marketing at a business school in Tokyo.

That means we offer international-caliber service with that good-good home-grown Boise touch. And when you’re ready to go global? Yeah, we can help with that too.